BACtrack Vio Appears in WIRED Store

The WIRED Store marks its 10th anniversary this year as a go-to destination for anyone looking for the year’s hottest electronics, apparel, and adventure gear, all handpicked by WIRED editors and curators. This year, we are happy to announce that the BACtrack Vio Smartphone Breathalyzer has been selected for inclusion.

Along with being online, the WIRED Store has 2 pop-up retail locations: one at 459 West 14th Street in Manhattan (Dec 11-21, 11am-7pm), and one new e-shop in Terminals 7 and 8 of LAX (Dec 11-31), where customers can browse and buy on interactive touch screens.

“During the past decade, the WIRED Store has become a barometer for the hottest holiday gifts,” said Kim Kelleher, WIRED vice president & publisher. “It is the ultimate social retail experience, bringing together the most innovative programming and products.”

“We are honored to be included in this year’s WIRED Store,” said Keith Nothacker, CEO and founder of BACtrack. “Our goal is to make breathalyzers accessible to anyone and everyone so that we can ultimately help consumers better understand how alcohol affects their bodies. This is a particularly timely goal given the holiday season when alcohol consumption rates increase and when people are purchasing gifts for loved ones.”