BACtrack is the exclusive breathalyzer partner in CDOT's high visibility advertising campaign to promote breathalyzers as a tool to reduce drunk driving.
This summer throughout Colorado, you'll see the familiar BACtrack Mobile around town featured on billboards and in video, radio, online ads and elsewhere. That's because BACtrack and the Colorado Department of Transportation (CDOT) have partnered in the nation's first high visibility campaign promoting breathalyzers as a tool to prevent drunk driving and DUIs. BACtrack is CDOT's exclusive partner.
The campaign encourages Coloradans to use a breathalyzer to learn their BAC (Blood Alcohol Content) level to confirm they’re sober before getting behind the wheel. We're proud to see CDOT promoting the use of BACtracks to reduce the occurrence of impaired driving.
The partnership also includes a research component; BACtrack and CDOT are examining the effectiveness of breathalyzers in terms of influencing the behavior of first-time DUI offenders. CDOT provided BACtrack Mobiles to 475 first-time DUI offenders to use this summer and complete surveys about their drinking habits, driving, and breathalyzer usage. CDOT will compile results of the study and share them in September.
To date, this partnership has garnered major media attention with mentions on local CBS and ABC News broadcasts, a feature in The Denver Post and many other mentions.
The campaign follows CDOT’s 2016 research study, which examined the effect breathalyzers may have upon drinking habits and decision making. In the study, CDOT provided BACtrack Mobiles to 225 participants during the summer months; 84% of them agreed using a smartphone breathalyzer lowers their risk for a DUI and improves decision-making while drinking. Learn more about the 2016 study and view the video overview below.